— THE PLAYBOOK LIBRARY
Five frameworks
from the studio floor.
Free downloads. No fluff. Each is a working framework we use inside SMG engagements — condensed, illustrated, and written for CMOs and founders who need to move next quarter.
PARTNERSHIPS · GROWTH
The Co-Brand Playbook
The four archetypes, the deal-structure levers, and the one question that predicts whether a co-brand will ship revenue or press.
READ + DOWNLOAD
STRATEGY · POSITIONING
The Culture Diagnostic
A 12-signal read on where your brand actually sits in the cultural field — and where you can credibly move next.
READ + DOWNLOAD
AI · CREATIVE OPERATIONS
The AI Brand Stack
How to build a modern brand operating layer where AI compounds your taste — instead of replacing it with slop.
READ + DOWNLOAD
GROWTH · RELEASE CADENCE
The Release Rhythm
How the biggest brands stopped running campaigns and started running release calendars — and how to build yours.
READ + DOWNLOAD
STRATEGY · CATEGORY DESIGN
The Category Dominance Blueprint
The five moves category-leading brands make in year one — and the five that keep them dominant for a decade.
READ + DOWNLOAD