— 03 / SOCIAL MEDIA MARKETING
Social media marketing agency for lifestyle and challenger brands.
SMG is a social media marketing agency for founders and CMOs who need their social to build both culture and pipeline. We run content strategy, community management, creator and influencer partnerships, platform-native production, and paid social — all inside a single release calendar tuned to your revenue rhythm, not the platform algorithm.
Barstool Sports athlete activation · Nike Paul Rodriguez launch · Comisario Tequila launch social · Delta Faucet HGTV content
01 / WHAT YOU GET
- Social media strategy & release calendar
- Content production for TikTok, Instagram Reels, YouTube Shorts
- Community management & audience development
- Creator & influencer marketing partnerships
- Athlete & talent activation programs
- Paid social advertising (Meta, TikTok, X, LinkedIn)
- Social listening & cultural signal detection
- Platform-native brand voice development
- Attribution & social ROI reporting
02 / PROOF IN THE WORK
03 / FAQ
What social platforms does SMG manage?
Our default stack covers TikTok, Instagram, YouTube, X, LinkedIn, and — where relevant — Threads and Discord. We do not do "post to everywhere" strategies. We identify the 2-3 platforms where your audience actually converts and go deep.
Do you run paid social ads or only organic?
Both. Roughly 60% of our social engagements integrate paid social from day one — Meta Ads, TikTok Ads, and creator-boosted content. Paid and organic are managed on a single release calendar so they compound instead of cannibalize.
Can you run influencer marketing and creator partnerships?
Yes. Influencer and creator partnerships are one of our highest-leverage services. We handle vetting, deal structure, contracting, brief development, content review, and attribution — with a proprietary creator network of 320+ vetted talent.
How is SMG social different from other social media agencies?
Most social agencies sell posts. We sell a release rhythm. Every drop is engineered to compound — the algorithm signal, the community reason to show up, the paid amplification layer, and the retention hook — all on a single cadence.
04 / START A PROJECT
Ready to talk social media marketing agency? Send us the diagnostic.
— OTHER SERVICES