— 01 / LOGO & BRAND IDENTITY
Logo design and brand identity for growth-stage brands.
SMG Media Group is a logo design and brand identity studio based in Carlsbad, California. We build complete identity systems — logo design, wordmarks, typography, color, packaging, and brand guidelines — for founders and CMOs launching or repositioning lifestyle and challenger brands. Every identity is engineered to move revenue, not win design awards.
Nike · Paul Rodriguez launch identity · Comisario Tequila full identity system · Jones Soda revival
01 / WHAT YOU GET
- Custom logo design & wordmark systems
- Brand identity guidelines & standards
- Typography & color system architecture
- Packaging & product identity design
- Rebranding & identity refresh
- Startup and challenger brand identity packages
- Brand asset libraries & template systems
02 / PROOF IN THE WORK
03 / FAQ
How much does a full logo and brand identity project cost?
SMG identity engagements start at $28,000 for a challenger brand mark and guideline system, and scale to $180,000+ for a full identity architecture across a multi-SKU product line. Every engagement begins with a diagnostic conversation, not a proposal template.
Do you offer logo redesign or rebrand services?
Yes. Roughly 40% of our identity work is rebranding for growth-stage companies whose original mark no longer matches their revenue trajectory. We rebuild the identity, migrate all touchpoints, and ship it in 60-90 days.
What makes SMG different from other logo design agencies?
Most logo agencies deliver a mark and a PDF. We deliver a complete cultural operating system — the mark, the type system, the color logic, the packaging application, the merch template, and the paid-media identity — all engineered to compound.
Can you design logos for startups on a smaller budget?
We run one boutique startup identity package per quarter for founders under $2M ARR — full identity system in 30 days at a fixed rate. Ask in the matchmaker flow for current availability.
04 / START A PROJECT
Ready to talk logo design and brand identity? Send us the diagnostic.
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