— 06 / ANALYTICS & CONVERSION TRACKING
Marketing analytics agency for brands that refuse to fly blind.
SMG builds and runs full-stack marketing analytics for lifestyle brands, D2C, and B2B — Google Analytics 4, Google Tag Manager (client + server-side), Meta CAPI, TikTok Events API, Microsoft Clarity, Hotjar, Amplitude, Mixpanel, and custom BI dashboards. We ship the tracking layer, wire every conversion event, and stand up multi-touch attribution so your marketing team can finally answer the only question that matters: what actually worked?
SMG operates a live GA4 + GTM + Clarity + Sentry pipeline on this site with 43 sitemap URLs, 5 JSON-LD schemas, and event instrumentation on every high-intent conversion. Same rig we deploy for our clients.
01 / WHAT YOU GET
- Google Analytics 4 (GA4) setup, migration & audit
- Google Tag Manager (client-side + server-side / sGTM)
- Meta Conversions API (CAPI) & TikTok Events API integration
- Microsoft Clarity, Hotjar & session-replay implementation
- Multi-touch attribution modeling (data-driven, MTA, incrementality)
- Custom BI dashboards (Looker Studio, Metabase, Power BI)
- Conversion rate optimization (CRO) programs
- A/B and multivariate testing (VWO, Optimizely, GA4-native)
- iOS 17+ / cookieless / consent mode v2 tracking rebuilds
- Marketing mix modeling (MMM) for accounts over $2M/yr in spend
02 / PROOF IN THE WORK
03 / FAQ
What analytics tools does SMG implement?
Google Analytics 4, Google Tag Manager (client and server-side), Meta CAPI, TikTok Events API, Microsoft Clarity, Hotjar, Amplitude, Mixpanel, Segment, Looker Studio, and Metabase. Choice depends on stack — we default to GA4 + GTM + sGTM + CAPI as the minimum durable tracking layer.
Can you fix broken GA4 or GTM setups?
Yes. Roughly a third of our analytics engagements start as an audit-and-rebuild — the previous team migrated from Universal Analytics badly, events are misfiring, conversions are double-counting, and attribution is wrong. We diagnose in 5 days, rebuild in 3–4 weeks.
Do you build custom marketing dashboards?
Yes. Every retained analytics client gets a custom executive dashboard — usually Looker Studio or Metabase — pulling GA4, ad platforms, CRM, and revenue into a single weekly and monthly view. Board-ready by design.
What is server-side GTM and do I need it?
Server-side Google Tag Manager (sGTM) moves conversion tracking from the browser to your own server — which recovers 20–40% of lost data caused by iOS 17+ ITP, ad blockers, and cookie deprecation. If you spend more than $30K/mo on Meta or Google, yes, you need it.
04 / START A PROJECT
Ready to talk marketing analytics agency? Send us the diagnostic.
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