POV · INDUSTRY
The Case Against Big Ad Agencies
The holdco is a real-estate operation with a copy department attached. Here is what the next generation of studios is doing instead.
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STRATEGY · POSITIONING
Culture Isn't a Vertical
Culture is not a rectangle on your org chart. It is the field every rectangle sits on.
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BRAND IDENTITY · CRAFT
Why Logo Design Is Not Brand Identity
Founders confuse the two constantly. A logo is the receipt. The identity is the system that made the receipt worth keeping.
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