POV · INDUSTRY
The Case Against Big Ad Agencies
The holdco is a real-estate operation with a copy department attached. Here is what the next generation of studios is doing instead.
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STRATEGY · POSITIONING
Culture Isn't a Vertical
Culture is not a rectangle on your org chart. It is the field every rectangle sits on.
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CULTURE · SPORTS · TALENT
Athletes Are the New Media Companies
2026 is the year the sports business finally admitted the athlete is not a face. They are a distribution channel with a P&L.
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